Shaping world-class brands through intentional strategy,
precision-led design, and thoughtful storytelling.

Artistry in Motion

Découvrez l'essence de la créativité à travers des designs qui racontent une histoire unique et captivante.

Brand Identity

Vision Transformée

Chaque projet est une opportunité de transformer une vision en réalité tangible et mémorable.

Visual Strategy

We've spent over 20 years helping brands grow, change, and evolve

(Perspective)

Is your brand propelling you forward?

From Apple to Tesla, strong brands outperform their competitors across all industries. Businesses that embrace design generate 32% more revenue and 56% more shareholder returns, on average. And presenting a brand consistently across all platforms can increase revenue by up to 23%. Yada, yada.

But what's the secret? If having a great brand were easy, more organizations would be doing it. Instead, most organizations — even brands that start out strong — struggle to scale their brand as they grow.

About Us Services

Nos Services

UX + Design Produit

Les grands produits ne sont pas seulement construits — ils sont façonnés par des tests, du raffinement et une obsession du détail.
EN SAVOIR PLUS
Branding
Design Web + Dev
Campagnes
Contenu de Marque

Soumia Iffine El Amrani and Aymane Driouche - IFFINE Studio Co-Founders

IFFINE Studio is led by Soumia Iffine El Amrani, Creative Director Designer and Brand Strategist, and Aymane Driouche, Co-Founder & CEO, a duo combining artistic vision with strategic leadership.

Soumia brings a refined creative approach shaped by years of building, rebranding, and directing more than 160 businesses worldwide. Her work blends identity, storytelling, and design clarity to create brands with presence and long-term impact.

Aymane strengthens the studio with his expertise in business development, operations, and global client management. He ensures every project is structured, scalable, and aligned with market strategy, allowing us to take on larger, more ambitious creative work.

Together, we offer a partnership that merges creativity and strategy at the highest level, guiding your brand with intention, precision, and a commitment to excellence.

With love,

Clients and Products Showcased in:

(Selected Work)

Crafting brands
that leave lasting
impressions

View all projects

View Project

Brand Strategy • Brand Identity • Packaging Design

A coffee brand that juxtaposes tradition and modernity.

Meet Ciru Coffee

View Project

Brand Identity • Social Media • Digital Strategy

Elevating interior design through powerful visual storytelling.

Discover Jake Arnold

View Project

Visual Identity • Logo Design • Brand Guidelines

A contemporary brand identity that captures modern elegance.

Explore Roan Iris

View Project

Website Design • E-commerce • Digital Experience

Bringing authentic Korean flavors to the digital world.

Taste 9oz

(Our Philosophy)

Design is a tool that
weaves the essence of
time and place

At IFFINE STUDIO, we build storied branding that captures your character—a brand identity that reflects your vision and feels like home. Every detail matters, every story counts.

About IFFINE STUDIO

(Thinking)